Mr Data · a Digital Trek tool

Run a home-service business?

Turn your website into the reason the phone rings.

We turn your customers' calls into SEO pages that bring the next call. Every month.

Connects toCallRailSearch ConsoleBusiness ProfileWordPress

Your calls, read for you.

Questions, bookings, Google rankings and new pages, in one place.

What callers asked example · 126 calls

"How much is your call-out fee?"48 callers
Needed someone the same day15 callers
"Is it worth fixing or should I buy new?"10 callers
Washer repair3 of 19 booked

Everything connected.One goal: more calls.

CallRailWhat customers ask
Search ConsoleWhat they search
Business ProfileWhat they say
WordPressWhere answers go live
The resultMore calls.More booked jobs.

From your calls to booked jobs.

Four steps, every month. You only approve.

01
Listen

Calls and reviews read. Names removed.

Us
02
Compare

Google rankings and every page on your site.

Us
03
Write

5–10 SEO pages. Drafts, or published for you.

You choose
04
Improve

Titles and links fixed. Calls measured.

Us
See every step
  1. Book a call. We check if it's a fit.
  2. Connect your accounts. CallRail, Google (read-only), WordPress (drafts).
  3. Try it free. Connect CallRail and see what your customers ask.
  4. Listen. Calls to text, names removed, audio deleted. Reviews read.
  5. Understand. Service, problem, area, booked or not, why not.
  6. Compare. Google rankings and every page already on your site.
  7. Plan. 5–10 topics ranked by how many customers asked. Reviewed with you.
  8. Write. 1,000+ words each, SEO done, linked to your service pages.
  9. Publish. You publish, ask for changes, or we publish for you. Prices are flagged first.
  10. Improve. Titles, descriptions and internal links. Logged, undoable.
  11. Measure. Pages picked up, searches climbing, calls from new pages.

SEO that starts with real customers.

KeywordsFrom real calls

Plus what Search Console says people search.

On-pageBuilt to rank

Title, description, headings, FAQ, 1,000+ words.

LinksNo page left alone

New posts linked from your service and city pages.

TrackedMeasured monthly

Rankings, pages picked up, calls from new pages.

Built by people who make phones ring.

$150K → $2M

Max Roofing's revenue over 4 years with Digital Trek. 12x return on ad spend.

140 → 400

Google reviews in 12 months for Westside Pest Control and Doorcare.

126 calls

Read for one appliance repair company in a month. 48 asked about price.

Every trade gets different calls.

Pick yours.

"How much is your call-out fee?"
"Is it worth fixing or should I buy new?"
"Can someone come today?"

From real calls

Most SEO starts with keywords.Ours starts with your calls.

Mr DataKeyword toolsAI writing tool
Topics fromYour calls and reviewsSearch volume listsWhatever you type
Who writesAI + Digital Trek reviewYou or a writerYou
Measured byCalls from new pagesRankingsNothing
Your timeApprove drafts, or noneResearch and writingHours per post
Free · no commitment

Try it free. Connect your CallRail account.

We read your recent calls and show you what Mr Data does with them.

  1. Tell us about your business
  2. Give us read-only access to your CallRail account
  3. See what your customers ask and where Google shows you
  4. Get your first page written as a draft

Needs CallRail with call recording on.

We only use this to contact you about your trial.

Questions.

The basics

Who is Mr Data for?

Home-service businesses that track calls with CallRail and have a WordPress website. It's built and run by Digital Trek, a Vancouver marketing agency.

How do you decide what to write?

We count what your customers asked on real calls, check what people search on Google, and skip anything your site already covers. The most-asked topics go first.

How many pages do I get?

5–10 new pages a month, each 1,000+ words, built around questions your customers actually asked.

Is it written by AI?

Yes, from your customers' real questions, and checked against your facts by Digital Trek. No invented prices or claims.

How is this different from ChatGPT?

ChatGPT writes about whatever you type. We start from your calls, use your real services and service areas, flag anything we can't confirm, and a person reviews every page.

Does it replace an SEO agency?

No. It's a tool that turns your calls into pages you approve. Want a team to run all of your SEO? That's Digital Trek SEO, and Mr Data is included free with it.

Your website

Will it change my website without asking?

Not unless you want it to. By default, new posts are drafts until you publish them. Small fixes, like titles and internal links, are logged and can be undone in one click.

Can you publish the posts for me?

Yes. Tell us and we'll publish new posts for you every month, so the whole process runs without you. Any price is still confirmed with you first.

Can I edit a post before it goes live?

Yes. Every post lands in your WordPress as a draft first. Edit it, ask us for changes, publish it yourself, or have us publish it for you.

Do I need a new website?

No. We add pages and improve the site you already have.

Which website platforms do you support?

WordPress, for now.

Will Google penalize AI-written content?

Google says it rewards helpful content, however it's made. Pages that answer real customer questions with your real facts are what it asks for.

What if a post needs a price?

We never make up prices. Any fee or price is flagged for you to confirm before the post goes live.

Your data

What happens to my call recordings?

They're turned into text, names and phone numbers are removed, and the audio is deleted. Caller details never appear in anything we write.

Do you need my passwords?

No. Google connects through Google's own sign-in with read-only access. WordPress uses an Application Password you can revoke at any time.

Getting started

When will I see results?

SEO takes time, and we won't promise a number of leads. Every month you'll see pages picked up, searches climbing and calls from the new pages.

Do you guarantee rankings?

No. Nobody controls Google, and anyone who guarantees rankings is guessing. We show you what moved every month instead.

What do I need to get started?

CallRail with call recording on, a WordPress website and Google Search Console. We help you connect all three.

I'm a Digital Trek SEO client. Do I pay?

No. Mr Data is Digital Trek's first tool, and it's included free with Digital Trek SEO plans.

How do I try it free?

Fill in the short form on this page. We'll send you the steps to give us read-only access to your CallRail account. Then we read your recent calls, show you what your customers ask and where Google shows you, and write your first page as a draft. Then you decide.

Still have a question?

Book a call →
Try it free →